Strategic Analysis Of Blacks Leisure Group Plc Marketing Essay

Strategic Analysis Of Blacks Leisure Group Plc Marketing Essay Nowadays, many of organizations are faced with challenges of strategic development. To overcome significant problems, all organization desire to grasp new opportunities. In 21st Century, changes in strategic direction very important, we cant keep using the traditional way to operate a corporate. Strategy can help a firm how such decisions are taken and the concepts that can useful in understanding these issues. Overall, a definition of a strategy is required. However, the characteristics can provide the definition (Johnson, Scholes Whittington, 2005): Strategy is the direction and scope of an organization over the long term which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. This report is give information about the strategic analysis of Blacks Leisure Group PLC. This report includes the following: Background and History Porters Five Forces Value Chain SWOT analysis PEST factors This process will help Blacks Leisure Group understand the company position and impact on strategy of the environment. Background and history Blacks Leisure Group plc is a British outdoor retailer. It owns 3 different brand names Blacks, Millets and Free Spirit. It is listed on the London Stock Exchange. It currently has around 308 stores. The company headquarter is based on Northampton and selling specific products like camping, walking, skilling, cycling, mountain equipment and others. Group history Blacks Leisure Group was formed in 1985 and faced financial difficulties in 1986 and 2009. But in year 1986, Blacks had survived because it received money injection from stakeholders to keep in afloat the following month. Until 2006, it engaged in an expansion of its business by opening many stores but it was short lived. Blacks changed the name of its Blacks Camping stores to Blacks Outdoor in 1994. The reason Blacks changed it name because it try to capture wide range of outdoor products market. At the same time, Blacks only focus its retail outlet on city center. In year 1999, Millets Leisure Plc became the outdoor Group which was bought by Blacks Leisure Plc. Unfortunately in year 2008 and 2009, Blacks loss  £6.8 million, pre-tax loss of  £14.4 million. Blacks had loss before tax to  £5.3m (2010: £43.6m) and in loss before tax and exceptional items to  £6.6m (2010:  £14.1m). In 2009, round 90 stores were close down as a part of restructuring (appendix 1). On November 2009, Blacks reached an agreement with the creditors which needed 75% backing. This saved Blacks from liquidation. In that time, it was a summer time, camping was a popular activity for many families. For those families member who could no longer afford an expensive holiday, outdoor activities are very good for Blacks. Blacks can capitalise the market to become market leader, it estimate  £1.2 billion in UK market. However, the problem with Blacks was its outdoor activities products conveyed for family and those people prefer outdoor activities. To become a very successful company, the process of strategic analysis for Blacks Leisure Group is the examination of the external factors which effect on the activities of the company. A business environment analysis of Blacks Leisure Group Plc, the UK outdoor equipments retailer. The analysis of the industry is conducted using PEST, competitive and Porters Five Forces models.   The internal analysis of Blacks is performed in terms of their assets, core competencies, primary and supporting activities, SWOT features, market, etc. Porter Five forces and value chain analysis can help in understanding the environment and competitive advantage The following shown porters five forces are as follows: Threat of rivalry Blacks need to think how to avoid this generic force because the leisure industry is very high competitive. Entry barriers are not very hard, other competitor can easily entry to this market. Investors have high risk to leave, if the capital costs are strenuous, if not enough. The overall effect is frequent advertisement like newspapers, radio, new product introductions and frequent price battles. Prices is one of the big issues, it can influence the sale such as buy 1 get 1 free, promotion, free delivery and others. In order, to become a market leader, Blacks need become aggressive. Leisure industries are very fierce rivalry. Only the most vigilant firm garner enough support. Threat of new entrants In this industry, it very easy to enter because this leisure industrys capital cost requirements not as high as other industries like manufacture. Additionally, the patent requirement in the industry are not that high. So that Blacks has to be ready for intense competition. Blacks need think for unique and good strategy selling point to sustain their competitor. (Porter, 1985) Threat of Buyers This is because leisure industry is highly differentiated, Blacks has to think and plan how to do well to offer their service in a superior manner to their customers. However, it gives the buyers advantage, consumers can easily switch from one leisure company to another. To keep their brand awareness, Blacks Leisure Group need offering good and high quality to their consumers. Good service also very important, so consumers have no chance to complaint about their products. Threats of suppliers The company operates in an industry segment that has a lot for different substitutes for the products. Consequently, suppliers have a lot of bargaining power. The company can make to cope with threats of suppliers is by teaming up with other leisure company to be more influential in their respective market. Example, the company can fixed all the prices or without any permission, Blacks cannot increase or decrease the prices. Threats of substitutes There are a lot of substitutes in the leisure industry like Cotswold, Mountain Warehouse, Trespass and others company. Therefore, Blacks should invest in research to forecast some of this future threat. Value chain analysis of Blacks Leisure Group Infrastructure Human resource management Technology development Procurement Inbound logistics Operations Outbound logistics Marketing and sale Services Margins Margins Support activities Primary activities Inbound logistics, this include: transportation, material handling, material storage, communication, and test information system. This all inbound logistics are related to the suppliers. For those related to the consumer is outbound logistics. So that Blacks Leisure Group needs to plan and consider how it can outsource its information system which can help them to improve performance. All media are referring to marketing and sales technological. Audio and communication involved in selling the product. Blacks need consider incorporating technological system in service operations. Process and materials involved in the service offering of the company, it call operations technologies. Besides that, Blacks need to plan how to increase their sale, merging some of their business units to sustaining competitive advantage (Thompson Strickland III, 1992). SWOT Analysis Strengths Blacks have very good seller to guide customers to the right outdoor products and equipment, it shown that this as a unique selling point. Blacks also selling good range of products. Products will range in price to meet all customers needs and wants. A good brand name help Blacks developed a common language of style among young people around the UK. Weakness A lack of experience may affect the progression of the business and wrong decision. Blacks has face financial problems (appendix 1). It very important for Blacks to learn from mistake and overcome these problems. Opportunities Outdoor products are a powerful factor for those sports coming into fashion, providing opportunities for fast moving companies. The high streets obsession with sporty fashion is creating opportunities for specialist to distribute performance products through other channels especially internet. The most important thing is know their customers well, all manufacturers and retailers have the option of adapting to any new trend and look. Threat In the event of severe recession, there is a danger of a retail price war breaking out on leisure products, with too many stores competing for the same customers. Retailers face the possible threat of more vertical integration by manufacturer (e.g. Mountain warehouse, Cotswold) PEST factors Political Based on Consumer Protection Act 1987, provides for the safety and protection of consumers by enabling Regulations or orders to be make controlling consumer goods. Provides for approved safety standards to enable compliance with general safety requirements. Next, all company need provides for liability for damage caused by defective products. Finally, prohibits misleading prices indications. The above rules, Blacks Leisure groups must follow the legistration, or else it will be take action by governments. Economic Economic stability is very important for all business. It allows a firm maintain a regular pattern of trade. Sometimes, inflation rate will affected the demand of the market. If the inflation rates grew up a lot mean that the products price will go up. In other ways, consumers purchasing power will decrease, consumers will spend less. This is an example, when governments increase the VAT from 17.5% to 20% Social Sport plays important role in many people social life. So I believe leisure and sport is a big market and large demand. In the future, it will grow rapidly especially with the recent spate of news and media reports regarding heart disease and the dangers of without any exercise. Technological Advances in technology could be advantage to the company. Blacks can try to link or develop software which show all the details of the sales and keep up to date. Latest technology like internet can help Blacks reduce expenditures, in other way it can help firm increase profit. A good website will also help promote and advertise the business, it also a good opportunities to Blacks to open up a new market. Strategic analysis Environmental marketing dynamic and the need for strategic change in order to sustain competitive advantage Nowadays, the world has changed it gaol regard to who are the real competitors. There are a lot of dynamics that come into play when trying to select which companies are Blacks Leisures competitors. Blacks assume that its competitors are other Leisure groups in the country. This is an example Barnes and Nobel used up a lot of resource to expanse many chain but it was underestimated the effect of technology like internet. The company who is call Amazon accessing numerous books without spending much inventory. In 21st century, many consumers want to access service in convenient way. Like Blacks, it online transaction have caused many consumers to leave tangible. Blacks had try to take their business to the internet. Blacks should give online transactions precedence because this has become a vital part of the marketing environment today. (Baird, 1994) Industry Concept To understand a market dynamics, Blacks has necessary to look at competition through different angles. Competition may be defined in relation to industry concept or market concept. Blacks Leisure Group is under monopolistic competition. Blacks offer only a specific range of service to consumer in superior manner. Blacks need to consider issue is entry vs. exit barriers within the industry. The leisure industry has minimal entry barriers and it require low capital to entry to new market. For exit, it rather high because it likely that the assets will be obsolete by the time to leave the exit industries. These dynamics need to be incorporated by Blacks to stay ahead. Now the world has different industries with different level of globalisation. There are a lot number of companies to compete on a global platform, this mean that leisure industry is one of the most heavily hit. Blacks Leisure is not an exception, so Blacks need to break into other market segments owing to the fact that many leisure companies to do same. It would be necessary to check consumers that may be interested in their service (Aaker, 1984) Market Concept Marketers consider competition in different light. It can be define competitors as entity to meet the same consumer need. Even the service may not relate, but they may qualify as competitors. When analysing competition, we can find out which companies are using same strategic path as Blacks Leisure Group. Blacks need always look at other companies whether the competitor under consideration has wide or narrow line. Blacks can analyse the manufacturing costs of its competitor, if the competitor have the same costs, Blacks ought to watch out of it. It can be followed by an analysis of service offering. It is a force worth reckoning, if Blacks competitor offers a high quality or service products. The following step, Blacks can consideration different type of price offer. After doing an analysis of the strategies used by other company, Blacks need to look out for the objectives of their competitors. I will suggest Blacks look at their competitors strength, so it will know how large their share in the market. By examining all the latter issues, Blacks can figure out some loopholes among their competitors and establish itself in the market (Benter and Booms, 1981) Recommendation It is very important developing and sustaining competitive advantage for Blacks Leisure Group. Blacks Leisure ought to be sustaining competitive advantage because the world becomes increasingly interconnected. Globalisation has present new challenge to all leisure industries around the world and also UK. Blacks Leisure Group should make sure that sustain competitive advantage, if they fail to do so the online companies might drive them out of the market. The high technology and internet have further aggravated the situation. It is necessary for Blacks to ensure that they can expand their business or distribution their chain in a cost efficient manner such likes online companies example Amazon. If Blacks is not enough to drive a new change to improve the financial debts, the company has to improve product offering, service and quality to battle with other larger competitor. Leisure companies have a lot of brand names or products, this may give advantage over Blacks to their company strength. However, Blacks should develop and sustain an advantage or competitive advantage over its players in the leisure equipment industry. Blacks Leisure groups stakeholders should not underestimate the effects competition. If they fail to do, it will make loss profits or profits decline. Consequently, Blacks Leisure group need vigilant about to built up a good market positions and managing their brand selectively. Conclusion The Blacks Leisure Group operates in highly competitive market with their competitors. Consequently, Blacks Leisures environmental dynamics cannot be ignored. What can Blacks do is try to sustain competitive advantage include offering superior service, outsourcing their inbound and outbound logistics, integrating business unit, teaming up with leisure groups to strengthen their buyer power from suppliers. Finally, integrating technological advancements and encompassing the global market more aggressively. All this strategic steps will help Blacks Leisure Group enhancing their position in the market (Amit, 2007) Reference and bibliography Aaker, David A. (1984): Strategic Marketing Management. New York: John Wiley. Baird, L. (1994): Meeting global challenges: The executive perspective; University of Boston Barney, J.   B. (1991): Firm Resources and Sustained Competitive Advantage, Journal of Management, 1 (January) Barney, J. B. (1997): Gaining and Sustaining Competitive Advantage. Reading, MA: Addison- Wesley. Benter, J. and Booms, B. (1981): business development strategies and organizational structures for service firms, in Donnelly, J. and George, W. Marketing, American Marketing Association, Chicago. Blackwell, David, Weather Puts the Freeze on Blacks Leisure,  Financial Times,  January 11, 2001.   Blacks Leisure Group PLC. (2011).  Blacks Leisure Group PLC.  Available: http://www.firefighters3peaks.co.uk/Fire%20Service%203%20Peaks%20discount%20form.pdf.   Dyer, R.   F. and Ernest H. F (1991): An Analytical Approach to Marketing Decisions. Fashion Puts Bounce in Blacks Leisure,  Financial Times,  May 21, 1997.   Focus: Blacks Leisure,  Guardian,  October 20, 1999.   Gloomy Day for Clothing Group,  Birmingham Post,  January 11, 2001, p. 24.   Grant, R.M. (2005): Contemporary Strategy Analysis; Blackwell Publishing Ltd., Oxford (U.K.) Johnson, G. Scholes, K. Whittington, R. (2005).  Exploring Corporate Strategy. Edinburgh Gate: Preson Education Limited. Lumsden, Quentin, Sports Chain Looks Unbeatable,  Independent on Sunday,  August 18, 1996, p. 6.   None. (2011).  Blacks Leisure Group PLC.  Available: http://www.fundinguniverse.com/company-histories/Blacks-Leisure-Group-plc-Company-History.html. Last accessed 8 Nov 2011. Potter, Ben, Blacks Sticks to Expansion Track,  Daily Telegraph,  October 20, 1998, p. 33. Porter, M.E. (1985): Competitive Advantage: The Free Press, New York, 1985. Professor Raphael Amit (2007): Strategic Management , a journal for Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, B.C., Canada Thompson, A. Strickland III, A. (1992): Strategy formulation and complementation: Tasks of the General Manager; Blackwell Publishers

Voices of Freedom Critique

This selection, Letter by a Female Indentured Servant, really gives you incite as to what life was like in the 1700s as an indentured servant. (Foner, 2011) The reader can really feel the pain she is going through while she was in America trying to pay her dues for passage to what they thought was the promise land. She wanted to ensure her father really knew what kind of horrible life she was living because of the details she included like she was whipped to the degree that she now serves the animals. Apparently, you didn’t speak of the horrible things that would occur as an indentured servant because she writes to her father that she hopes he will pardon the boldness of her complaints and she also hope that he will take pity on her. I feel like she would have been an indentured servant for a very long time because she writes to her father that she is banished forever from his sight and is practically begging for sympathy. Also read this  Critique of Stuff Is Not Salvation However, I am surprised that she was even allowed to write to her family because she describes her life as working very hard almost day and night and often in the horse’s drudgery with the slave masters saying that she doesn’t do half enough work. She also feels that this is the type of work she needs to do for the respect of her father, uncles, aunts, and all friends. On the complete and opposite side of the spectrum, the Letter by a Swiss-German immigrant to Pennsylvania shows that this immigrant was very content with his decision to come to America. Foner, 2011) He now lives in a free country where one can settle anywhere he wants when the land is bought or leased. He thinks a free country is where a person has the right to own property and he focuses on this one freedom and doesn’t even think about the other statues. This immigrant really feels he has in fact found the promise land and that he wants his family to come and join him. In my opinion, I think he c omes from a wealthier family, so maybe he didn’t have to work as an indentured servant because he could just pay for his travel to America. He also states he can buy things like shoes for more reasonably in Pennsylvania than in Germany. These two letters are taken from two very different perspectives and shows you how some people were treated inhumane and some were treated very kindly depending on their social statuses in the 1700s. In the except from The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, the African, he did not talk about the horrible treatment of a slave like beatings they would receive or how they were not fed but rather how they were ripped away from their family and friends. (Foner, 2011) The author wanted the reader to realize that they were parted from family and friends because of the greed of the white man and that this is the new refinement in cruelty during those times. He made it known that the only positive aspect of being a slave was at least they were able to be with their friends and family, but now the white man had taken that away. He is asking the white men to liv e up to their perceived belief in liberty and that all men are created equal according to their god. He also is asking, why the African people should give up their comfort of being together because the white men want their luxuries. In the excerpt taken from Pontiac, Speeches the author makes it known that the Indians were not backing down from the Englishmen because they were before the Englishmen and their ancestors had passed down the land to them. . (Foner, 2011) The Indians followed the Great Spirit which was like their idea of a god. The Great Spirit had told Neolin that the Indians had forgotten their customs and traditions and now had become more comfortable with the Englishmen which shamed their ancestors. Their god is basically trying to inform the Indians that if they get too close to the enemies then they will take all the land and food that they had worked so hard for and once they eliminated the English then they would be back in good graces with the Great Spirit. The moral of the story is to not let your guard down for a second, or the enemy will consume you and everything you own. From the article Petition of Committee in Behalf of the Freedmen to Andrew Johnson shows the author of the letter is pleading with the President not to take away their land that they worked so hard to keep after they were freed. (Foner, 2011) The freedmen are saying that they were abused and oppressed on the land and now should be allowed to purchase any land. Basically the freedmen now wanted equal rights because every other free person were allowed to purchase a home in their hometown so why shouldn’t the freed slaves be allowed to purchase land also. They felt like President Johnson was not upholding President Lincoln’s proclamation. Even though the freedmen tried so hard President Johnson did not change his policy. A Sharecropping Contract, shows that few former slaves were allowed to acquire land but not without completing hard labor on their part. Foner, 2011) Essentially, the former slaves were still working in the same capacity as they were before except this time they were able to sell some of the crops. They also had to pay for any damages made to the stock and had to supply everything that was needed to harvest the crops. The Freed men were the land owner’s employees instead of slaves. They also had to harvest one half of the crops for the land owner. This contract is very one sided, and I’m not sure that this is any better than being a slave.

Top Statement of Purpose Graduate School Sample Essays Reviews!

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Womens Roles in Hiean Court of Medieval Japan - 506 Words

The Heian court of medieval Japan was a progressive and dynamic society where women commanded a fair amount of power and respect. In many ways it seemed to be the basis of the rank n file, material culture of today’s society. The social structure of society throughout the court was set up in three different ranks. In chapter two, Genji’s friend, To no Chujo explained the three roles and how they determined the role of women in court. Women of high rank would be the wife of a high ranking elite, thus responsible for raising the future heirs, women of lower rank were concubines and often had better relationships with the man than his wife. did It was this complicated ranking system that led to the abundance of accepted promiscuity, however the two roles kept a bit of stability and normalcy throughout the court. Social rank was a main factor in determining women’s role in court and from the first chapter of â€Å"The Tale of Genji† author Maruabu Shikabu stressed the importance of social role. Genji’s mother, often the brunt of slanderous abuse from the Emperors wife, withdrew from court and took Genji away from court to live with her family. Social importance was best explained though in chapter two by Genji’s friend, To-no-Chujo. Chujo defines the different ranks to Genji while discussing the women they have slept with. To suggests that the three different ranks among women were; â€Å"High rank, Middle Rank, and No Rank (Commoners). Genji’s mother was a lower (Middle) rank